Samsung / Recycles
Out of Home / billboard made of mobile phones
Out of Home / billboard made of mobile phones
Samsung obviously makes great mobile phones. Living in a world where so many people need the latest and greatest in technology, we upgrade our phones constantly. Our job was to capitalize on our interest in being environmentally friendly and proactive about handling the massive number of cell phones being tossed away each year. We made it super easy for people who just purchased new phones to recycle their old ones with incentives.
Promotion
Recycling program asks consumers to send in their old phones in exchange for a giveaway. They got to select their own prize from a list of eco-friendly options.
Giveaway with purchase
