MDD Revolution
Today’s approaches to treating depression are stale and only sporadically effective. It’s time for an entirely new paradigm that will put current thinking where it belongs – in the past. A provocative, visually arresting campaign to psychiatrists and primary care physicians poses questions comparing common items that have gone past their expiration dates, and the dismissive way we refer to their lack of usefulness, with the current paradigm for depression, which is even older and more outdated.
This HCP campaign to doctors has posters, web, and banners.