Heal Kids First

The story of our client’s researchers and their focus on treating underserved children with pLGG, the most common type of brain tumor found in children with cancer, is hopeful and uplifting. Not only are they helping kids who've previously been treated as if they're just small adults, but their research into pLGG mutations may lead to more happy endings for patients of all ages. In this campaign we used children's picture books to make oncologists aware of new avenues for treating pLGG — taking them into a wondrous, charming world where where researchers and doctors can open their minds to new targeted therapies by awakening their inquisitive inner child.

This HCP campaign to doctors (with some components to parents and patients) includes print, promotional book, banners, and toys from the characters.

We used endearing animal illustrations to represent real doctors, patients, and researchers, and expressed their childlike excitement about new discoveries in the BRAF-V600E point mutation and BRAF wildtype fusions.

Naturally, our doctors and researchers were thrilled to be turned into their most charming selves.

The device of storytelling was used in different media for oncologists

....as well as materials to caregivers.

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