There are parts of the country that are less familiar with avocados - a real tragedy! And those people often think that they should be eaten when they’re still green and the dark, bumpy looking avocados are overripe and should be tossed. We wanted to attack that misconception and let people know that they’re SUPPOSED to be eaten when they’re...ahem...a little scary looking...

This campaign has broadcast, print, and social/promotional.