https://lisaselwitz.com lisaselwitz Mon, 15 Aug 2022 20:17:51 +0000 https://lisaselwitz.com en https://lisaselwitz.com/MDD-Revolution Thu, 08 Oct 2020 22:57:08 +0000 lisaselwitz https://lisaselwitz.com/MDD-Revolution MDD Revolution Today’s approaches to treating depression are stale and only sporadically effective. It’s time for an entirely new paradigm that will put current thinking where it belongs – in the past. A provocative, visually arresting campaign to psychiatrists and primary care physicians poses questions comparing common items that have gone past their expiration dates, and the dismissive way we refer to their lack of usefulness, with the current paradigm for depression, which is even older and more outdated. This HCP campaign to doctors has posters, web, and banners. &nbsp; <img width="2782" height="1800" width_o="2782" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b2ec58ced60f4a86ed8f8da161d3f9ed759c265f46dbbf84fab7a5cdaec89479/Sage_Science_Project_Year-old_-4pt.jpg" data-mid="228073390" border="0" src="https://freight.cargo.site/w/1000/i/b2ec58ced60f4a86ed8f8da161d3f9ed759c265f46dbbf84fab7a5cdaec89479/Sage_Science_Project_Year-old_-4pt.jpg" /> <img width="2782" height="1800" width_o="2782" height_o="1800" data-src="https://freight.cargo.site/t/original/i/401a7152b96776937d6a63e9b94ba1c9457b9c696c66a484583d07b410afe689/MDDrevolution_CONDOM.jpg" data-mid="102515993" border="0" src="https://freight.cargo.site/w/1000/i/401a7152b96776937d6a63e9b94ba1c9457b9c696c66a484583d07b410afe689/MDDrevolution_CONDOM.jpg" /> <img width="2782" height="1800" width_o="2782" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7d4425c8dd4a9a1f728c8f8fe2a76fce05edd91901dddf1f82dac4175315d139/MDDrevolution_BATTERY.jpg" data-mid="102516039" border="0" src="https://freight.cargo.site/w/1000/i/7d4425c8dd4a9a1f728c8f8fe2a76fce05edd91901dddf1f82dac4175315d139/MDDrevolution_BATTERY.jpg" /> HCP web<img width="2744" height="1800" width_o="2744" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b28f51414467fdd854c1820180a04ec7faca90089a2024ebced4624b84e10483/MDDrevolution_WEBSITE.jpg" data-mid="102516213" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b28f51414467fdd854c1820180a04ec7faca90089a2024ebced4624b84e10483/MDDrevolution_WEBSITE.jpg" /> HCP banners<img width="900" height="1800" width_o="900" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c831012d32e26b06a3e51df0fc4b856eb70e53c84f5617c246d2a326fda526d7/MDDrevolution_METER.jpg" data-mid="102516287" border="0" data-scale="39" src="https://freight.cargo.site/w/900/i/c831012d32e26b06a3e51df0fc4b856eb70e53c84f5617c246d2a326fda526d7/MDDrevolution_METER.jpg" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="900" height="1800" width_o="900" height_o="1800" data-src="https://freight.cargo.site/t/original/i/290d717485d72d597f2352672aba4c099e68b3a08a49b6862239864758557e83/MDDrevolution_PASSPORT.jpg" data-mid="102516337" border="0" data-scale="39" src="https://freight.cargo.site/w/900/i/290d717485d72d597f2352672aba4c099e68b3a08a49b6862239864758557e83/MDDrevolution_PASSPORT.jpg" />&nbsp; &nbsp; &nbsp;&nbsp; 👉 https://lisaselwitz.com/HASS-AVOCADOS-TV-1 Fri, 06 Apr 2018 10:28:20 +0000 lisaselwitz https://lisaselwitz.com/HASS-AVOCADOS-TV-1 Hass AvocadosThere are parts of the country that are less familiar with avocados - a real tragedy! And those people often think that they should be eaten when they’re still green and the dark, bumpy looking avocados are overripe and should be tossed. We wanted to attack that misconception and let people know that they’re SUPPOSED to be eaten when they’re...ahem...a little scary looking... This campaign has broadcast, print, and social/promotional.&nbsp; Broadcast Print <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/51ec661b16b9ed8f92743bff5ec8c813a7df25f5415b5796989886c07f43eb81/Avocado_Print.jpg" data-mid="87247575" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/51ec661b16b9ed8f92743bff5ec8c813a7df25f5415b5796989886c07f43eb81/Avocado_Print.jpg" /> Social Media - Instagram Contest We wanted to comfort our followers who were having a bad day with our ROUGH DAY GIVEAWAY contest. They submitted photos of their unfortunate circumstances, and the best ‘worst’ day winners got free guacamole and chips. <img width="2934" height="2160" width_o="2934" height_o="2160" data-src="https://freight.cargo.site/t/original/i/066c289c98cee78a391f419e49c44ab643bacce03c227be9d53a991c81451969/Rough_Day_jellybeans_insta_rule.jpg" data-mid="98028938" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/066c289c98cee78a391f419e49c44ab643bacce03c227be9d53a991c81451969/Rough_Day_jellybeans_insta_rule.jpg" /> <img width="2934" height="2160" width_o="2934" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b2ebb89a2f3942d7d2b1212ec0c5c260d1383dbb816ad9fa95ed4cafe56bf0b0/Rough_Day_door_insta_rule.jpg" data-mid="98029173" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/b2ebb89a2f3942d7d2b1212ec0c5c260d1383dbb816ad9fa95ed4cafe56bf0b0/Rough_Day_door_insta_rule.jpg" /> <img width="2934" height="2160" width_o="2934" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c350e3518224a3e914bb3cb9ae8ec3c7a68cba1abbf33444017b86f33b887c94/Rough_Day_ladder_insta_rule.jpg" data-mid="98029174" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/c350e3518224a3e914bb3cb9ae8ec3c7a68cba1abbf33444017b86f33b887c94/Rough_Day_ladder_insta_rule.jpg" /> <img width="2934" height="2160" width_o="2934" height_o="2160" data-src="https://freight.cargo.site/t/original/i/df9116251a219b3d9cba2760bd23622d699695bcc41660910a9d4c3ee5e65077/Rough_Day_tent_insta_rule.jpg" data-mid="98029175" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/df9116251a219b3d9cba2760bd23622d699695bcc41660910a9d4c3ee5e65077/Rough_Day_tent_insta_rule.jpg" /> 👉 https://lisaselwitz.com/Find-The-97 Tue, 18 May 2021 21:54:20 +0000 lisaselwitz https://lisaselwitz.com/Find-The-97 Find The 97 This campaign to health care providers seeks to illustrate the problem with both the disease and doctor’s reactions to diagnosing it. AATD is a rare disease, but what’s even more rare is the number of people who are diagnosed. Only 3%! That’s dangerous and unacceptable. With this unbranded HCP campaign, one company is bound and determined to find every one of them through testing, for the sake of their health and that of their family. This HCP campaign to doctors has print, web, digital, email, and a promotional game. <img width="2782" height="1800" width_o="2782" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2a09d1020a79fb0fff4bf8ab3dcb6990f82d53910ee6e824727ce0f3aebf970f/Find_The_97_city_Florence_ret2.jpg" data-mid="204124652" border="0" src="https://freight.cargo.site/w/1000/i/2a09d1020a79fb0fff4bf8ab3dcb6990f82d53910ee6e824727ce0f3aebf970f/Find_The_97_city_Florence_ret2.jpg" /> <img width="2782" height="1800" width_o="2782" height_o="1800" data-src="https://freight.cargo.site/t/original/i/11d033473d92985c3f1e741c16bbdd0add630b01e9937bc16d3faf561ac036a8/Find_The_97_wall_China_ret2.jpg" data-mid="204124783" border="0" src="https://freight.cargo.site/w/1000/i/11d033473d92985c3f1e741c16bbdd0add630b01e9937bc16d3faf561ac036a8/Find_The_97_wall_China_ret2.jpg" /> <img width="2782" height="1800" width_o="2782" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7bf9c28a5e7f0e289f2544a856d3669b65f61acd361e2f0ead7573cff3249404/Find_The_97_lake-_ret2.jpg" data-mid="204124839" border="0" src="https://freight.cargo.site/w/1000/i/7bf9c28a5e7f0e289f2544a856d3669b65f61acd361e2f0ead7573cff3249404/Find_The_97_lake-_ret2.jpg" />Web On our unbranded site we created a web and mobile experience, similar to Noom, that made referring patients for genetic tests engaging and rewarding for low and mid-testers, and encourages patients to ask their doctors to test them for AATD. The goal was to motivate and reward behavior change and encourage more testing to find the hidden 97% of AATD patients that have yet to be diagnosed. Physicians and patients could earn badges as a reward for learning a new fact about AATD, discovering AATD in a patient or achieving a new level of testing. They also received an email from the company thanking them when they test a patient for AATD, which earned them a badge. We encouraged physicians to track their testing levels daily or weekly. A ticker on website showed the progress in discovering the 97% of unknown AATD patients around the world. <img width="2052" height="1440" width_o="2052" height_o="1440" data-src="https://freight.cargo.site/t/original/i/49794e89cb2d35d76034ca0790621d8f9727568ef633ace4f2c35abe0921bdca/Find_The_97_web_ret2.jpg" data-mid="204125086" border="0" src="https://freight.cargo.site/w/1000/i/49794e89cb2d35d76034ca0790621d8f9727568ef633ace4f2c35abe0921bdca/Find_The_97_web_ret2.jpg" /> App<img width="1830" height="1440" width_o="1830" height_o="1440" data-src="https://freight.cargo.site/t/original/i/915bd9cb69fc92f0ad27c6af5d070866ade3f9217e205a040cbae10a40d751aa/Find_The_97_app_cr.jpg" data-mid="204119560" border="0" src="https://freight.cargo.site/w/1000/i/915bd9cb69fc92f0ad27c6af5d070866ade3f9217e205a040cbae10a40d751aa/Find_The_97_app_cr.jpg" /> Email <img width="1804" height="2435" width_o="1804" height_o="2435" data-src="https://freight.cargo.site/t/original/i/970fdc1310391c07261fdfeba7bd2bbba2ef6da576938981bcce4efca32d3ac3/Quest_976-email.jpg" data-mid="204119286" border="0" src="https://freight.cargo.site/w/1000/i/970fdc1310391c07261fdfeba7bd2bbba2ef6da576938981bcce4efca32d3ac3/Quest_976-email.jpg" /> Game During four awareness days for AATD and COPD, we launched takeovers with an animated web-based game aimed at low testers, HCPs, pulmonologists and hepatologists, to encourage them to test for AATD more often. The game showed them that AATD is an under recognized, multi-organ genetic disorder that can present as COPD or unexplained liver disease. We did this in partnership with the advocacy group Alpha-1 Foundation. Takeovers took place on: 1. Rare Disease Day, the last day of February&nbsp; 2. AATD Day, April 25 3. AATD Month (US only), November 4. World COPD Day, November 18 HCPs were invited to play a game to find the 97% of unseen AATD patients hidden in a variety of illustrated settings. Players saw a guide to the patients they needed to find, along with hints about where they might be located in the scene and how their symptoms presented. By clicking in various places around the scene, the HCP caused doors to open, plants to be cleared away, and other actions to happen, revealing the hidden patients. As the HCP found a hidden patient, a bubble popped up to reveal an insight about AATD, the importance of testing, and how it presented in that patient.&nbsp;<img width="1976" height="1440" width_o="1976" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4be9e38c588603919e22d7c72832536d48e8db2cb0050925348b3515e44a7b0a/Quest_Game.jpg" data-mid="204118887" border="0" src="https://freight.cargo.site/w/1000/i/4be9e38c588603919e22d7c72832536d48e8db2cb0050925348b3515e44a7b0a/Quest_Game.jpg" /> 👉 https://lisaselwitz.com/Heal-Kids-First Mon, 15 Aug 2022 20:17:51 +0000 lisaselwitz https://lisaselwitz.com/Heal-Kids-First Heal Kids First The story of our client’s researchers and their focus on treating underserved children with pLGG, the most common type of brain tumor found in children with cancer, is hopeful and uplifting. Not only are they helping kids who've previously been treated as if they're just small adults, but their research into pLGG mutations may lead to more happy endings for patients of all ages. In this campaign we used children's picture books to make oncologists aware of new avenues for treating pLGG — taking them into a wondrous, charming world where where researchers and doctors can open their minds to new targeted therapies by awakening their inquisitive inner child. This HCP campaign to doctors (with some components to parents and patients) includes print, promotional book, banners, and toys from the characters. <img width="2303" height="2250" width_o="2303" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0f0af49071f3f6021e49dd7d97678ed000510d88465ac3889cbecfb8fbdbf7df/Heal_Kids_First_cover.jpg" data-mid="150481248" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/0f0af49071f3f6021e49dd7d97678ed000510d88465ac3889cbecfb8fbdbf7df/Heal_Kids_First_cover.jpg" /> We used endearing animal illustrations to represent real doctors, patients, and researchers, and expressed their childlike excitement about new discoveries in the BRAF-V600E point mutation and BRAF wildtype fusions. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/ce0ae38b590b426c1175662104fbbd8d80e0dce4e4d1e3aa59f560bcd58643dc/Dr._Karen_Heal_Kids_First.jpg" data-mid="150481246" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ce0ae38b590b426c1175662104fbbd8d80e0dce4e4d1e3aa59f560bcd58643dc/Dr._Karen_Heal_Kids_First.jpg" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c0e3bf5bad9238e783a797a5e2c3e0e9c13c7a9e009f1d684444c78ab20041c0/Dr._Sam_Heal_Kids_First.jpg" data-mid="150481244" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c0e3bf5bad9238e783a797a5e2c3e0e9c13c7a9e009f1d684444c78ab20041c0/Dr._Sam_Heal_Kids_First.jpg" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/042313e1dee895a815845d278eddcc647da4378b0fa6a182a39c56d3a85a8d78/Dr._Barb_Heal_Kids-First.jpg" data-mid="150481247" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/042313e1dee895a815845d278eddcc647da4378b0fa6a182a39c56d3a85a8d78/Dr._Barb_Heal_Kids-First.jpg" /> Naturally, our doctors and researchers were thrilled to be turned into their most charming selves. <img width="4516" height="1126" width_o="4516" height_o="1126" data-src="https://freight.cargo.site/t/original/i/35457674e294ec26fcdb2879ef1d1ab895d5694da2ccd139748c6cb4622ae024/Doctors3.jpg" data-mid="150482032" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/35457674e294ec26fcdb2879ef1d1ab895d5694da2ccd139748c6cb4622ae024/Doctors3.jpg" /> The device of storytelling was used in different media for oncologists <img width="2202" height="2396" width_o="2202" height_o="2396" data-src="https://freight.cargo.site/t/original/i/33e6c4e6d6f8242f6725f07a7e5b08928aeff2ff3cf9f50b209f3fe54658a57f/Pathways6.jpg" data-mid="150874852" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/33e6c4e6d6f8242f6725f07a7e5b08928aeff2ff3cf9f50b209f3fe54658a57f/Pathways6.jpg" /> ....as well as materials to caregivers. <img width="3600" height="1182" width_o="3600" height_o="1182" data-src="https://freight.cargo.site/t/original/i/4816fe74b655b587ac861cdb9f7ab32fa4083874a7fb3a8a6464682ee310d402/Caregivers3.jpg" data-mid="150484412" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4816fe74b655b587ac861cdb9f7ab32fa4083874a7fb3a8a6464682ee310d402/Caregivers3.jpg" /> 👉 https://lisaselwitz.com/OSTERIA-branding-ads Tue, 01 May 2018 22:47:07 +0000 lisaselwitz https://lisaselwitz.com/OSTERIA-branding-ads Osteria Al Doge Branding and marketing for a restaurant that serves Northern Italian food and wanted to reinforce that its red sauced dishes weren’t the only things on the menu. They wanted a full identity system and advertising. This branding campaign includes logo, stationary, business cards, menu, matches, posters, and digital. Logo, Stationary, Business Card, Menu, Matches <img width="1855" height="1200" width_o="1855" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c1c2089cc3e2682cf4f6454dea9ba2f380d3d8e2f6460f3390f89aa26560fc91/Branding_campaign_sm.jpg" data-mid="20593687" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c1c2089cc3e2682cf4f6454dea9ba2f380d3d8e2f6460f3390f89aa26560fc91/Branding_campaign_sm.jpg" /> Digital&nbsp;<img width="874" height="1617" width_o="874" height_o="1617" data-src="https://freight.cargo.site/t/original/i/9d9f5ece5d6c4a25940d09f6bb50dce400e6614b9d84ac5322fc3d7d6458389e/Osteria-Al-Doge_banner.jpg" data-mid="30814544" border="0" data-scale="35" src="https://freight.cargo.site/w/874/i/9d9f5ece5d6c4a25940d09f6bb50dce400e6614b9d84ac5322fc3d7d6458389e/Osteria-Al-Doge_banner.jpg" /> Posters <img width="1234" height="1500" width_o="1234" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fae3aa114bf3ec97ff22b705be6412e6369c0a094ade96e97a91256f487052df/Osteria-Al-Doge_tomato.jpg" data-mid="30814084" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/fae3aa114bf3ec97ff22b705be6412e6369c0a094ade96e97a91256f487052df/Osteria-Al-Doge_tomato.jpg" /> <img width="1234" height="1500" width_o="1234" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9782ff3a2b4d27814dcde9dea9f50d39e8e9ebf4677c7227b5025cef25710cf1/Osteria-Al-Doge_fish.jpg" data-mid="30814230" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/9782ff3a2b4d27814dcde9dea9f50d39e8e9ebf4677c7227b5025cef25710cf1/Osteria-Al-Doge_fish.jpg" /> 👉 https://lisaselwitz.com/LILY-LARK-social-media-website Tue, 20 Sep 2016 00:16:15 +0000 lisaselwitz https://lisaselwitz.com/LILY-LARK-social-media-website Lily-Lark Lily-Lark makes UV-protective bamboo sun parasols and matching hand fans. It’s the first unique sunsafe accessory for women to use in a more fashion-forward context, while protecting themselves from the harmful and aging rays of the sun. With a UPF 50+ coating, the parasols protect the user from over 99% of the sun’s UV rays, and the canopies are printed with contemporary fine art. With the planet getting hotter, standing under the shade of a parasol and using a hand fan are getting more popular by the minute.I developed the name, logo, website, and products. I find art from surface textile designers and artists from around the globe, and print them digitally on the fabric to make canopies. Last year, a lower-priced line with all new fabric prints was developed. That, in addition to the hand fans, was a game changer. Media has mainly been social, digital, email, promotional, and influencer marketing. Event SocialThe Suffragettes used umbrellas with slogans on them in the last century. As women’s rights have been forefront of the current election, it was a no-brainer to connect Lily-Lark. Relevant holidays like Earth Day are also great opportunities to have fun with the products. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/62612c5afcf610bf4d7635670c56b7a56144c67971978425d70b743ce1b55ecb/Happy_Earth_Day_2025.gif" data-mid="231632936" border="0" src="https://freight.cargo.site/w/1000/i/62612c5afcf610bf4d7635670c56b7a56144c67971978425d70b743ce1b55ecb/Happy_Earth_Day_2025.gif" /> Influencer marketing I have some of the coolest influencers, because parasols are...well...fun!&nbsp; Social Impact PromotionsThe hand fans have a totally different target audience than the parasols, which are mostly about sun protection, and fashion. The hand fans are used by parasol users, but also purchased and used by women of all ages, and women who are not as focused on sun exposure. They are more about temperature control and comfort. As such, they appeal to women of all ages.&nbsp;The intention of this first campaign is to use A-list celebrities who have started non-profits that benefit disadvantaged young people. While there is the opportunity to do a lot with skin cancer fundraising and research with the parasols, the hand fans allow us to focus on other areas where we can make a contribution.&nbsp;Offering celebs their own custom hand fan, which largely goes to support their non-profit is a win-win. As a small brand, you can’t purchase that kind of publicity.&nbsp; <img width="2397" height="1440" width_o="2397" height_o="1440" data-src="https://freight.cargo.site/t/original/i/dddd49e135e1fd4d40b716fbc20c995dcba1bd579062a1067a35b0afe687711b/Coolest-People.jpg" data-mid="209166367" border="0" src="https://freight.cargo.site/w/1000/i/dddd49e135e1fd4d40b716fbc20c995dcba1bd579062a1067a35b0afe687711b/Coolest-People.jpg" />There are so many things that we can do with the hand fans that are aligned with the product. With climate change and hotter temps, the sea ice is melting in areas like The Hudson Bay, in Churchill, Canada, which is where polar bears live during the colder months. With shrinking sea ice, it becomes harder for them to survive out at sea. I photographed the polar bears there a few years ago, so we are using my photos to do a line of hand fans that give a percentage to Polar Bears International, a non-profit that helps educate people and protect the bears. Each fan has a chop that says “Be Cool and Save a Bear”. <img width="2225" height="1440" width_o="2225" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3658f092622d49ccc47c2e690d2e1901894e536ac597557953cb4d1c3de526dc/Bear_fan.jpg" data-mid="209167798" border="0" src="https://freight.cargo.site/w/1000/i/3658f092622d49ccc47c2e690d2e1901894e536ac597557953cb4d1c3de526dc/Bear_fan.jpg" /> Social Posts <img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f8be3b01a91936bf45d0bfe8719d562d89340b352860e64df65e9a88c15a4aee/Legacy_INSTA.jpg" data-mid="227733738" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/f8be3b01a91936bf45d0bfe8719d562d89340b352860e64df65e9a88c15a4aee/Legacy_INSTA.jpg" /> <img width="1800" height="2070" width_o="1800" height_o="2070" data-src="https://freight.cargo.site/t/original/i/4f6570e5e0851e275771d9afbfe147c81651235e4c6c9ec9fd998af307d09dc7/Heatwave_fans.jpg" data-mid="212924432" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/4f6570e5e0851e275771d9afbfe147c81651235e4c6c9ec9fd998af307d09dc7/Heatwave_fans.jpg" /><img width="1423" height="1891" width_o="1423" height_o="1891" data-src="https://freight.cargo.site/t/original/i/95477799a1cf5dd9e739a763e5a9911cf1a36a03cf9fe862d641400d9a196940/Lily-Lark_social_media.jpg" data-mid="182074986" border="0" src="https://freight.cargo.site/w/1000/i/95477799a1cf5dd9e739a763e5a9911cf1a36a03cf9fe862d641400d9a196940/Lily-Lark_social_media.jpg" /> And...we all know Santa deserved a break after Christmas this past year. Retail sales were through the roof, and this guy really came through, delivering his share of chotckes and goodies for all the well-behaved kids amongst us. So it comes as no surprise that we found him the day after, taking a well deserved, but sun-safe holiday...&nbsp; <img width="2627" height="2138" width_o="2627" height_o="2138" data-src="https://freight.cargo.site/t/original/i/b0b4777123714f97918f64f6e3780547ce2793c88af6aff10c22792957ba23c8/Season-s_Greetings_from_Lily-Lark_.jpg" data-mid="202623237" border="0" src="https://freight.cargo.site/w/1000/i/b0b4777123714f97918f64f6e3780547ce2793c88af6aff10c22792957ba23c8/Season-s_Greetings_from_Lily-Lark_.jpg" /> We’re running a sale and having fun with the fact that our unique products are so colorful. These are some social media posts for our WINTER BLUES SALE.&nbsp; <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7c842ae20faf07814aec82f0427f1a8972c4b7bbf6b7790b6dc56f882306d6e8/Winter_Blues_Sale_Intro.png" data-mid="203088236" border="0" src="https://freight.cargo.site/w/1000/i/7c842ae20faf07814aec82f0427f1a8972c4b7bbf6b7790b6dc56f882306d6e8/Winter_Blues_Sale_Intro.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/76bc269979ca9d52079e1d742fe614cbdb31ab54072d1b82862c3bf6eb8765e2/WINTER_BLUES_NO_TAN_PINKS_i.png" data-mid="203087975" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/76bc269979ca9d52079e1d742fe614cbdb31ab54072d1b82862c3bf6eb8765e2/WINTER_BLUES_NO_TAN_PINKS_i.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a6d1876a1384836c4e2f7bb7db224bff5f51f7c1c0532a1257957bbecd85c8ed/WINTER_BLUES_NO_TAN_PURPLES_i.png" data-mid="203087976" border="0" src="https://freight.cargo.site/w/1000/i/a6d1876a1384836c4e2f7bb7db224bff5f51f7c1c0532a1257957bbecd85c8ed/WINTER_BLUES_NO_TAN_PURPLES_i.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/82c20f018073c3ce53cc0fad1338e2f6cb87802ee616f3de153a6bed07ff329e/WINTER_BLUES_NO_TAN_GOLDS_i.png" data-mid="203087973" border="0" src="https://freight.cargo.site/w/1000/i/82c20f018073c3ce53cc0fad1338e2f6cb87802ee616f3de153a6bed07ff329e/WINTER_BLUES_NO_TAN_GOLDS_i.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b21587bd042ceb02c578e8cccdd90ee01f51bd7938989a89699e9bb5fee399fb/WINTER_BLUES_NO_TAN_BLUES_i.png" data-mid="203087972" border="0" src="https://freight.cargo.site/w/1000/i/b21587bd042ceb02c578e8cccdd90ee01f51bd7938989a89699e9bb5fee399fb/WINTER_BLUES_NO_TAN_BLUES_i.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ea2e859f789f1be5644471734ca509d9354fff312efe2c882eababe7f12bb17b/WINTER_BLUES_NO_TAN_NEUTRALS_i.png" data-mid="203087974" border="0" src="https://freight.cargo.site/w/1000/i/ea2e859f789f1be5644471734ca509d9354fff312efe2c882eababe7f12bb17b/WINTER_BLUES_NO_TAN_NEUTRALS_i.png" /> In one of our first social media campaigns, Lily-Lark showed how beautifully the varied line of parasol prints pair with current designers' ready-to-wear offerings. <img width="2248" height="1440" width_o="2248" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f1e7a8f5bb243752d25be6e10dd8ca6dc2531d6d967936118a632a46e58ca82c/Adeam-Blue_Squares.jpg" data-mid="52432768" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/f1e7a8f5bb243752d25be6e10dd8ca6dc2531d6d967936118a632a46e58ca82c/Adeam-Blue_Squares.jpg" /> <img width="2184" height="1404" width_o="2184" height_o="1404" data-src="https://freight.cargo.site/t/original/i/2b62130266673ac4fc482fb73204de28e549c39a5ea57d606477ee3c47436ae1/Hermes_Pink_Roses.jpg" data-mid="52432827" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/2b62130266673ac4fc482fb73204de28e549c39a5ea57d606477ee3c47436ae1/Hermes_Pink_Roses.jpg" /> <img width="2208" height="1413" width_o="2208" height_o="1413" data-src="https://freight.cargo.site/t/original/i/5a4fef2f1df4a7150d205a64e755f500b436eb562b90a8a881c988dc0b14d537/Marchessa_Resort_Bellflower.jpg" data-mid="52432901" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/5a4fef2f1df4a7150d205a64e755f500b436eb562b90a8a881c988dc0b14d537/Marchessa_Resort_Bellflower.jpg" /> <img width="2246" height="1442" width_o="2246" height_o="1442" data-src="https://freight.cargo.site/t/original/i/117528ce39b06b93370564ba306fd95f350fd33c47015469838c31a7f994b21f/Osklen_Denim_Vine.jpg" data-mid="52433092" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/117528ce39b06b93370564ba306fd95f350fd33c47015469838c31a7f994b21f/Osklen_Denim_Vine.jpg" /> <img width="2246" height="1440" width_o="2246" height_o="1440" data-src="https://freight.cargo.site/t/original/i/aed64991982b071db80a4f4f634c3d096fdd3e51ff189878d5333ea72b5c6f86/Marchessa-Mod_Flowers.jpg" data-mid="52432986" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/aed64991982b071db80a4f4f634c3d096fdd3e51ff189878d5333ea72b5c6f86/Marchessa-Mod_Flowers.jpg" /> This was for a promotion with a favorite influencer, Dr. Colleen Darnell, aka Vintage_Egyptologist, who keeps growing by leaps and bounds. When we met in 2018, she had about 60K followers. When this promotion ran, she had grown. We ran this on Instagram and had her followers like Lily-Lark and comment on this post to be in a drawing for a free parasol. It was delightful to see women’s reactions to having a Lily-Lark. Last year, we collaborated on a really cool print with her. She was recently in Egypt, and did some photography with the new print. Now she has around 230K followers, and there will be a bigger launch of that print this spring in 2023.Promotions <img width="2393" height="1724" width_o="2393" height_o="1724" data-src="https://freight.cargo.site/t/original/i/79c3b3ab5121f8eb874028d1593f9d1c22a010571b7e4fbb42f19ef8a656c5ec/Giveaway_Vintage_rev2.jpg" data-mid="166291211" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/79c3b3ab5121f8eb874028d1593f9d1c22a010571b7e4fbb42f19ef8a656c5ec/Giveaway_Vintage_rev2.jpg" /> Email<img width="2400" height="5531" width_o="2400" height_o="5531" data-src="https://freight.cargo.site/t/original/i/c6cb2ad08a7f2e96da062754333f39cea2cde6135a99ac5ca004cdbd506f42d1/August.jpg" data-mid="78678389" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/c6cb2ad08a7f2e96da062754333f39cea2cde6135a99ac5ca004cdbd506f42d1/August.jpg" /> <img width="2400" height="6600" width_o="2400" height_o="6600" data-src="https://freight.cargo.site/t/original/i/e47e9495cd26079bd019a504084b42cc263215a21820cce99e7f902aa49e8264/Mother-s-Day-2020-Design-2.jpg" data-mid="78678395" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/e47e9495cd26079bd019a504084b42cc263215a21820cce99e7f902aa49e8264/Mother-s-Day-2020-Design-2.jpg" /> Website <img width="1719" height="1392" width_o="1719" height_o="1392" data-src="https://freight.cargo.site/t/original/i/b465134ae3cd42a91699b35eaa489d77fb3b05ee1adf67b595efd7939655a41e/Website2_cargo.jpg" data-mid="20601337" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b465134ae3cd42a91699b35eaa489d77fb3b05ee1adf67b595efd7939655a41e/Website2_cargo.jpg" /> 👉 https://lisaselwitz.com/Samsung-Electronics Thu, 05 Apr 2018 18:43:33 +0000 lisaselwitz https://lisaselwitz.com/Samsung-Electronics Samsung Electronics / HDTVs Samsung had a program supporting independent filmmakers, since a lot of what is viewed on the home TV is movies. The Blueseat.com campaign was a promotion offering contestants tickets to the best seats in the house at Landmark and other independent theaters. The analogy is that with a Samsung HDTV, you always had the best seat in the theater. The theaters were retrofitted with 2 blue chairs right in the center of the theater. Contest winners sat in those seats and won other prizes as well. These two videos were shown in the theater before the show. There was a print component as well.&nbsp; In-Theater Videos Print and Posters Samsung’s HDTV’s are top of the line, in every way. They’re innovators in many areas in this category. We created a sunset made of crayons to illustrate Samsung’s latest HDTV, which has more colors than any previous TV. Not just more vibrant color, but literally, more colors. <img width="1500" height="1075" width_o="1500" height_o="1075" data-src="https://freight.cargo.site/t/original/i/394a1a932b30efa25e86eb16d149ba82c402e3d11251475cc85eb7bf4104b50a/TV_Crayon_o.png" data-mid="20513654" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/394a1a932b30efa25e86eb16d149ba82c402e3d11251475cc85eb7bf4104b50a/TV_Crayon_o.png" /> Samsung Electronics / Mobile Wild PostingsThe introduction of AMOLED was a game-changer and we needed to convey the visceral experience of seeing it for the first time. Posters with ‘eye popping’ graphics to illustrate the experience of looking at an AMOLED mobile screen. <img width="1014" height="1566" width_o="1014" height_o="1566" data-src="https://freight.cargo.site/t/original/i/46a21356158bd7ab99bb4e8f84219f2cbd7ded92f8809dae2d0c4d9ce75676d4/feel-the-pop.white-guy.png" data-mid="20513858" border="0" src="https://freight.cargo.site/w/1000/i/46a21356158bd7ab99bb4e8f84219f2cbd7ded92f8809dae2d0c4d9ce75676d4/feel-the-pop.white-guy.png" /> <img width="1014" height="1566" width_o="1014" height_o="1566" data-src="https://freight.cargo.site/t/original/i/33e4946a9d9a634f7cfcd7578a0222204b75931e24ea8e70280e68ba08e55337/feel-the-pop.girl.png" data-mid="20513930" border="0" src="https://freight.cargo.site/w/1000/i/33e4946a9d9a634f7cfcd7578a0222204b75931e24ea8e70280e68ba08e55337/feel-the-pop.girl.png" /> <img width="1014" height="1566" width_o="1014" height_o="1566" data-src="https://freight.cargo.site/t/original/i/0c2b11e21d0805f635af677fb3fa06154d30c67d628387893a72ff66fbe44ab5/feel-the-pop.Hawaiian-guy.png" data-mid="20514106" border="0" src="https://freight.cargo.site/w/1000/i/0c2b11e21d0805f635af677fb3fa06154d30c67d628387893a72ff66fbe44ab5/feel-the-pop.Hawaiian-guy.png" /> Outdoor <img width="647" height="471" width_o="647" height_o="471" data-src="https://freight.cargo.site/t/original/i/bb979373793b3b0cd24d0f31059e1f87905a2663edc3867a94070f6f8c59ecfb/Time-Square-Feel-the-Pop.png" data-mid="20572626" border="0" data-scale="100" src="https://freight.cargo.site/w/647/i/bb979373793b3b0cd24d0f31059e1f87905a2663edc3867a94070f6f8c59ecfb/Time-Square-Feel-the-Pop.png" /> Digital Promotions The addition of SWYPE texting was a fun feature and we wanted to make it fun for users as well. Brand Ambassadors did demos of swype texting technology. Contestants who entered the contest had to swype certain words within a time limit. Prizes were given in each group of five participants, and free phones were given in each city's final round. <img width="534" height="521" width_o="534" height_o="521" data-src="https://freight.cargo.site/t/original/i/a8b10544882e52b79c5b96aa02368eddf1910173616f819eee4fea7e65596423/Samsung.OMNIA-II.swype.png" data-mid="20572518" border="0" data-scale="100" src="https://freight.cargo.site/w/534/i/a8b10544882e52b79c5b96aa02368eddf1910173616f819eee4fea7e65596423/Samsung.OMNIA-II.swype.png" /> Super-sized Samsung exclamation points were placed around Los Angeles in high-traffic locations. An RFID message told consumers what and where to send a text. They won 'exclamation points' toward a prize. <img width="522" height="647" width_o="522" height_o="647" data-src="https://freight.cargo.site/t/original/i/d2403ab72116446a57f5e82d5ebd17746caa78b1dc46e4124aaeba364cff6109/Samsung-OMNIA-II.movable-rfid-exclamation-points.png" data-mid="20514169" border="0" data-scale="100" src="https://freight.cargo.site/w/522/i/d2403ab72116446a57f5e82d5ebd17746caa78b1dc46e4124aaeba364cff6109/Samsung-OMNIA-II.movable-rfid-exclamation-points.png" /> 👉 https://lisaselwitz.com/METHOD-TV Fri, 06 Apr 2018 09:37:03 +0000 lisaselwitz https://lisaselwitz.com/METHOD-TV Method Method makes the best products, which are made with the best ingredients. This is a pretty straight-forward effort to support the message about Method being a green product. &nbsp; 👉 https://lisaselwitz.com/KFC-TV Fri, 06 Apr 2018 18:48:57 +0000 lisaselwitz https://lisaselwitz.com/KFC-TV KFC These spots were designed to introduce a deal that KFC was promoting while having fun with the brand. We decided to tell stories with little ditties that narrated the spots. 👉 https://lisaselwitz.com/PREVACID-24-HR-TV Fri, 06 Apr 2018 09:53:50 +0000 lisaselwitz https://lisaselwitz.com/PREVACID-24-HR-TV Prevacid 24hr Prevacid was a struggling brand when we took over this piece of business. Our intent was to sell the efficacy of Prevacid 24HR by showing life as the magical place it could be if you no longer had to deal with the discomfort of heartburn and indigestion. This campaign includes Broadcast and digital. Broadcast Unbranded digital <img width="1250" height="2500" width_o="1250" height_o="2500" data-src="https://freight.cargo.site/t/original/i/261eff0e18583f6a96ab78c05b88826b075bc4bbd6ed1e464356b140ca00b7fd/Boomarang_non-branded.jpg" data-mid="203927340" border="0" src="https://freight.cargo.site/w/1000/i/261eff0e18583f6a96ab78c05b88826b075bc4bbd6ed1e464356b140ca00b7fd/Boomarang_non-branded.jpg" /> <img width="1250" height="2500" width_o="1250" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b850c1eb2df5adff0e0e8a40d97eb127a6c45c2e6c2662225c801b85e75dcf36/Crumpled_non-branded.jpg" data-mid="203927356" border="0" src="https://freight.cargo.site/w/1000/i/b850c1eb2df5adff0e0e8a40d97eb127a6c45c2e6c2662225c801b85e75dcf36/Crumpled_non-branded.jpg" /> 👉