Samsung Electronics / HDTVs
Samsung had a program supporting independent filmmakers, since a lot of what is viewed on the home TV is movies. The Blueseat.com campaign was a promotion offering contestants tickets to the best seats in the house at Landmark and other independent theaters. The analogy is that with a Samsung HDTV, you always had the best seat in the theater. The theaters were retrofitted with 2 blue chairs right in the center of the theater. Contest winners sat in those seats and won other prizes as well. These two videos were shown in the theater before the show. There was a print component as well.
In-Theater Videos
Print and Posters
Samsung’s HDTV’s are top of the line, in every way. They’re innovators in many areas in this category. We created a sunset made of crayons to illustrate Samsung’s latest HDTV, which has more colors than any previous TV. Not just more vibrant color, but literally, more colors.
Samsung Electronics / Mobile
Wild Postings
The introduction of AMOLED was a game-changer and we needed to convey the visceral experience of seeing it for the first time. Posters with ‘eye popping’ graphics to illustrate the experience of looking at an AMOLED mobile screen.
Outdoor
Digital
Promotions
Super-sized Samsung exclamation points were placed around Los Angeles in high-traffic locations. An RFID message told consumers what and where to send a text. They won 'exclamation points' toward a prize.
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