Planet Wonder
Unbranded print campaign to HCPs and caregivers to treat central precocious puberty in children 6-8 years of age. Current guidelines permit a cautionary mindset which can allow caregivers and physicians to watch and wait. But a delayed response can have dramatic consequences. The campaign seeks to reframe the condition as needing a rapid response and treatment to avoid a domino-effect of premature accelerated growth that can lead to long-term adverse results. The goal of this campaign is to urge immediate adoption of therapy to preserve the magic and wonder of childhood before it’s gone.
